Stop Random Acts of Marketing by Karen Hayward

Author:Karen Hayward
Language: eng
Format: epub
Publisher: BookBaby
Published: 2019-10-04T16:24:25+00:00

Google+

Google Plus is a social network that connects to other Google properties such as YouTube. It is oriented around communities that have particular interests.

YouTube

YouTube is the biggest online video platform and features both individual user-generated content and corporate media content. With 1.9 billion users, it is a growing channel and one not to be ignored. We will discuss the importance of video in more detail below.

Hashtags

Finally, hashtags are words or phrases that are preceded by a hash mark (#). They are used on various social networks and make it easier for users to search and identify keywords and topics of interest. When you add a hashtag to your post, it will be indexed by the social network and becomes discoverable by other users via search.

To develop a hashtag that represents your brand, brainstorm ideas that best showcase your brand. The word or phrase needs to be short, and you want to make sure it is not already in use. Then use the hashtag on all social media and monitor how others use your hashtag so that you can respond accordingly. If you want to reach a certain audience, you can add an additional hashtag to your posts, such as #CEOs.

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